We start with your business, not with the technology. We look at what you actually need and then build the system that solves it: automations, dashboards, portals and AI agents, connected to your own tools.
01 · First look, then build.
We look inside your business and map where time and revenue leak away. Only then do we talk technology.
02 · First look, then build.
We build the system to measure: automation, dashboard, portal or agent. Fast, transparent, often same-day turnaround.
03 · First look, then build.
The system goes live in your own channels and tools, set up securely, and starts working right away.
04 · First look, then build.
We stay involved as your technical partner: expanding, optimising and thinking along as you grow.
You didn't start a business to answer messages, retype numbers and chase leads. That's what systems are for. You build, they run.
We do not start from a standard package but from your process. First we look at where time and revenue leak away, then we build what pays off most, step by step.
View the portfolioWe automate the processes that are manual work today, from lead follow-up to admin. Your tools finally start talking to each other.
If a tool has an API, we connect it. From GoHighLevel, WhatsApp and Instagram to Stripe, Slack, ClickUp, n8n and your own CRM. Data and tasks flow through automatically, so nothing gets retyped or forgotten. We build every automation exactly around your process.
Your numbers from all your tools in one place, or a complete client portal. Anything you want to build online, we can make.
Think of a tracking dashboard that shows your ads, revenue and appointments in one place, with official integrations to Meta, Stripe and GoHighLevel among others. Or a client portal, internal tool or complete web app. Built with code and cloud infrastructure, and set up securely from day one.
Agents that qualify leads, answer questions and book calls through the channels your customers already use.
The agent replies 24/7 in your WhatsApp and Instagram, asks the right questions to qualify a lead and books a call straight into your calendar on a match. Warm leads get passed on, the rest the agent handles itself. All in your tone and connected to your existing systems.
AI agents that keep producing content 24/7 in your tone, from posts to follow-up emails. Your marketing keeps running.
Two agents working together take over your content. The first analyses your real numbers and the latest news in your industry, the second writes fresh posts every week from rotating angles and tracks what has been used. You approve with one click or tweak with a message, the rest gets scheduled automatically.
Not a single bot, but a system: multiple agents, memory and integrations that run your operation together.
An AI agent is software you connect to all your tools that works there independently, like a digital employee that never stops. We build those agents and put them to work in your business: they take over tasks, remember context and work together. Not a single bot, but a complete system that grows with you.
An AI of our own that edits raw recordings into shorts, based on what works for you and for competitors.
You hand in a raw recording; the editor cuts failed takes and silences, adds captions in your brand style, picks b-roll and does the colour correction. It measures which of your reels get the longest watch time and what scores for competitors, and picks its own recipe for each type of video. A second AI reviews every edit. Now in beta.
A quote your client signs online, after which the deposit and the onboarding run by themselves.
The client opens the quote on phone or laptop and signs online. They immediately receive the signed contract, a payment request for the deposit and an onboarding with exactly the questions needed to start building. You see everything in one place, without emails going back and forth.
Got something you think cannot be done? Send it over. Usually it turns out it can.
My own editor that turns a raw recording into a finished short, and bases everything on data. It measures which of your reels get the longest watch time and what scores for competitors, and learns from that every night. It picks its own recipe for each type of video. A second AI then reviews the edit, and every version is measured before it goes out.
From tracking dashboards to complete AI systems: we build for businesses across industries throughout the Netherlands.
24/7
Always working
20+
Live systems built
100%
Built to measure
∞
Scales with you
“Niek essentially took the whole process off my hands.”
Bart Jouta
Owner, Jouta Marketing
“Niek heeft mij meerdere keren geholpen met het duidelijk maken wat er nou echt nodig was om mijn business op te schalen en met het systematiseren van processen (zoals lead generation, onboarding en sales flow) wat voor heel veel duidelijk heeft gezorgd over de juiste bottlenecks en hoe we die konden oplossen. Thanks Niek!”
Max Vonk
@vonk.max
“Professional, quick responds, just perfect.”
Brechtje Bruls
@brechtjebrulstennispadel
“Super blij met NRL Automations! NRL Automations heeft mij enorm geholpen met mijn bedrijf. Ze hebben een prachtige, professionele website gemaakt én een heel fijn boekingssysteem erachter gebouwd. Hierdoor wordt mij ontzettend veel werk uit handen genomen. Daarnaast is het gewoon een heel prettig bedrijf om mee samen te werken. Vriendelijk, betrokken en altijd bereid om mee te denken of vragen te beantwoorden. Niek is super professioneel en kundig op het gebied van AI. Echt een aanrader!”
Pien Bosschieter
Supjuffie
“Aanpassingen worden vaak dezelfde dag nog opgepakt, waardoor projecten zonder vertraging doorlopen.”
Artificial Studio
Partner
Where it started
At Hotelschool The Hague I learned how a business really runs. Not on paper, but on the floor: who does what, where things get stuck, and where time is lost every single day. That question never left me.
What I saw everywhere
In every business I walked into, I saw the same thing. Smart people losing their day to retyping, chasing and searching through five separate tools. Not because they are bad at it, but because nobody built the systems that do the work for them.
What I do now
So I started building them. Automations, dashboards, client portals and AI agents, every day, with tools like Claude, n8n and cloud infrastructure. More than twenty systems now run at clients, and my own AI team checks them for me every morning.
How I work
I look first, before I propose anything. What you need decides what I build, not the other way around. Everything is set up securely from day one, and after that I keep thinking along as your technical partner.
Outside of work
I love cooking and I train MMA. Discipline and creativity, exactly what I bring to my work.
A 30-minute call about how you work. You'll see right away where time and revenue leak, and what you can do about it.
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