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Your business keeps running,
even while you sleep.

We build the digital employees and the infrastructure around them. Connected to your own tools, in your tone of voice. Your customers get helped, you get time back.

Asks the right questions and thinks along.

Qualifies your lead, gets the context and knows when it is time for a call.

Always on, across every channel.

WhatsApp, Instagram and email. Day and night, wherever your customers are.

And connects your whole stack.

Books the call, links your tools and keeps track. You get time back.

Works with your existing stack
WhatsApp Instagram HighLevel n8n Supabase Notion Slack Google Calendar Gmail Anthropic OpenAI Make Zapier ClickUp HubSpot Metricool

You didn't start a business to answer messages, plan content and chase leads. That's what agents are for. You build, they run.

From one smart agent to complete AI infrastructure

You don't have to do it all at once. We start with what pays off most and expand the system step by step.

View the portfolio

WhatsApp & Instagram agents

Agents that qualify leads, answer questions and book calls through the channels your customers already use.

  • Automatic follow-up
  • Qualification via DM
  • Calls booked instantly
Learn more

The agent replies 24/7 in your WhatsApp and Instagram, asks the right questions to qualify a lead and books a call straight into your calendar on a match. Warm leads get passed on, the rest the agent handles itself. All in your tone and connected to your existing systems.

Complete AI infrastructure

Not a single bot, but a system: multiple agents, memory and integrations that run your operation together.

  • Agents working together
  • Memory & context
  • Scales with your business
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What is an AI agent? It is software you connect to all your tools that works there independently, like a digital employee that never stops. We build those agents and put them to work in your business: they take over tasks, remember context and work together. Not a single bot, but a complete system that grows with you.

Content Factory

AI agents that keep producing content 24/7 in your tone, from posts to follow-up emails. Your marketing keeps running.

  • Content on autopilot
  • In your own style
  • Always fresh output
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Two agents working together take over your content. The first analyses your real numbers and the latest news in your industry, the second writes fresh posts every week from rotating angles and tracks what has been used. You approve with one click or tweak with a message, the rest gets scheduled automatically. From hours of work to minutes per week.

Integrations & workflows

We connect your tools with GoHighLevel, n8n and Supabase so data and tasks flow on their own.

  • GoHighLevel & WhatsApp
  • n8n automations
  • CRM & data integrations
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If a tool has an API, we connect it. From GoHighLevel, WhatsApp and Instagram to Slack, Metricool, ClickUp, n8n and your own CRM. Data and tasks flow through automatically, so nothing gets retyped or forgotten. We build the integration exactly around your process.

Custom portals, dashboards & software

Anything you want to build or automate online. From client portals and dashboards to full web apps and bespoke software, built with code and cloud infrastructure.

  • Portals & dashboards
  • Custom web apps
  • Code & cloud
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We are not limited to one type of solution. Anything with code and cloud we can build: client portals, internal dashboards, web apps, integrations and complete bespoke systems, optionally powered by Hermes agents (a more refined, more powerful agent framework). Have an idea that is not listed here? Chances are we can still build it.

Got something you think cannot be done? Send it over. Usually it turns out it can.

A lead comes in, a call gets booked

From first message to booked call. Every step runs on its own.

WhatsApp

Lead comes in

WhatsApp · Instagram · web

AI qualifies

Asks questions, gets context

Follow-up

Replies within seconds

Google Calendar

Call booked

Straight into your calendar

Live demo

Ask the agent yourself.

This is not a form. Type your question and our AI agent answers right away, exactly like it would for your customers.

NRL Agent

online

Book a call
Hi! I'm the AI agent of NRL Automations. Ask me anything about AI agents, automation or what we can build for you.

A real AI agent, live on this site. For concrete appointments, just book a call.

Multiple systems live. Here they run.

We build AI solutions for businesses across industries, often in collaboration with agencies and partners.

24/7

Always working

20+

Live AI systems built

100%

Built to measure

Scales with you

Collaboration partner of

Artificial Studio

What makes the collaboration strong is the combination of fast communication, transparency and real technical knowledge of AI agents. Changes are often picked up the same day, so projects keep moving without delay.

Artificial Studio

Collaboration partner

Automatic lead follow-up

Every lead followed up within seconds, day and night.

Smarter communication

Agents that understand context and ask the right questions.

Less manual work

Repetitive tasks fully on autopilot.

Better integration

Your tools and data finally work together.

NB
Niek Beerens
Founder, NRL Automations

Hi, I am Niek.

Just graduated from Hotelschool The Hague, where my fascination with operations began: how does a business really work, and where is time being wasted?

For the past three years I dove fully into AI, automation and workflows. I build daily with tools like Claude and n8n, helping businesses work smarter by letting AI run their processes.

AI is not just my work, it is what I genuinely love doing. With NRL Automations I now build these systems for others.

Fun fact: I love cooking and I train MMA on the side. Discipline and creativity, exactly what I bring to my work.

Build fast, go live.

Live in weeks, not months. We build fast, ship working systems and keep optimising.

01

Audit

We map your process and find where AI saves the most time and revenue.

02

Build

We build the agents and integrations to measure. Fast, transparent, often same-day turnaround.

03

Live

The system goes live in your own channels and starts following up leads right away.

04

Scale

We expand, add agents and keep optimising as you grow.

Ready to put your follow-up on autopilot?

Book a no-obligation call. We'll look at where AI makes an immediate difference for you.

Frequently asked questions

Is this just a chatbot?
No. We don’t build a standard chatbot with canned answers, but AI agents that understand context, ask questions and actually perform tasks, like qualifying leads and booking calls.
How fast can a system go live?
A first working agent is often live within a few weeks. We work in short steps and move fast, often making changes the same day.
Does it work with my existing tools?
Almost anything is possible. As long as a tool has an API, we can connect to it, from GoHighLevel and WhatsApp to Slack, Metricool and your own CRM. We are not limited to a short list.
Is it custom or an off-the-shelf product?
Always fully custom. No two businesses are the same, so we build every agent and integration uniquely around your process, channels and tone.
Who is this for?
For founders, coaches, agencies and service providers who want to take their business to the next level by scaling with AI and working smarter.
How do I start?
Book a call using the button above, or ask the agent on this page. We’ll look at where AI has the most impact for you.